OPEX savings

Secure Data Transmission

Improved Lead Conversions


To transform, process, and upload the lead data collected from various partners, associates, websites, social media channels to Salesforce CRM.

  • Streamline disparate data from 13 different channels.
  • Read and translate data into a unified format.


  • Data is filtered, aggregated, translated, and converted to unique format as required for Salesforce CRM.
  • Tailor-made ETL framework helps to connect various systems easily.
  • Custom data analysis logic recommends necessary engagements to nurture leads.
  • Heterogenous data exchange is enabled with AWS Lambda configured to execute at pre-set intervals.
  • Amazon SQS is used to distribute transformed bulk data seamlessly to destinations.
  • XML files are created for data storage and transported to specified instances using SFTP.


  • Actionable and analyzed data for sales team, aggregated from various sources.
  • Fine-tuned outreach/ marketing team facilitating focused sales.
  • Increased lead conversion.
  • Cost-effective solution when comparing packaged solution licenses, support, and maintenance.
  • Pay-as-you-use model facilitates considerable savings.
  • Scalability, easy maintenance, and upgrades.
  • Increased number of borrowers by closing the sales cycle faster with more organized data with the sales team.


AWS Lambda, Amazon SQS, SFTP, Microsoft Windows Service, .NET


CUSTOMER: Mortgage Lender


Industry: Financial Services

Employees: 9500+

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