Provided Actionable Insights on Marketing Data with Power BI, Informatica, and Azure

The client’s marketing team was flying blind. Despite managing campaigns across 12+ countries and juggling data from vendors, dealers, and partners, they couldn’t give their Chief Marketing Officer the timely insights needed for swift, informed decisions. Data lived in silos—trapped across backend systems, marketing platforms, and customer databases—making it nearly impossible to stitch together a complete picture.

Running brand- and product-specific social media campaigns became a guessing game without real-time performance visibility. Generating reports to assess marketing effectiveness by region or dealer network was a slow, manual process. With no unified view, the team couldn’t see the full landscape—just disconnected snapshots. Recognizing the need for a scalable, cost-effective solution, the client turned to Evoke to transform their fragmented data ecosystem into a single source of truth.

We delivered a comprehensive solution by harnessing our expertise in cloud-managed services, data warehousing, and analytics to address key challenges in data handling. Our approach streamlined data ingestion, aggregation, and visualization while enabling fast, scalable insights. Key components of the solution included the integration of Azure Functions, Informatica data pipelines, and Synapse Analytics for enhanced data processing and segmentation.

Role-based access controls ensured secure and accurate data access, while custom Power BI dashboards and a web application streamlined reporting and reduced costs. This unified system provided valuable insights tailored to various stakeholders, improving decision-making and operational efficiency.

• Delivered a transformative data warehousing solution that boosted the marketing team’s efficiency in tracking and analyzing campaign data
• It also proposed a cost-effective cloud migration strategy, reducing IT management costs, and empowered marketing with real-time, unified data access for more effective campaign execution
• Additionally, a user-friendly dashboard enabled seamless reporting and visualization, enhancing decision-making capabilities.