Achieved 40% Faster Farm Data Entry with a Modernized Management Platform

Client provides farm management software serving corn and soybean farmers for over ten years, supporting agronomists, field technicians, and farm managers with operational data and analytics.

• Dashboards overloaded with excessive data lacking clear visual hierarchy.
• Complicated navigation difficult for users to master.
• Inconsistent data formats and components across different modules.
• Limited mobile accessibility preventing field users from real-time data access.

• Conducted stakeholder interviews with agronomists, field technicians, and farm managers to understand operational difficulties and business expectations.
• Performed field observations and user shadowing to observe system usage in actual farm environments.
• Executed heuristic evaluation to identify accessibility and usability issues.
• Identified user requirements for simplified dashboards with real-time crop health, soil, and yield projections.
• Defined needs for reports, visual analytics during crop cycles, reduced downtime, faster performance, simplified processes, customized context-aware dashboards, and mobile-first interface.

• Transformed farm management system into cutting-edge, data-driven, intuitive agricultural platform meeting soybean and corn growers’ needs.
• Improved field usability and accessibility through a responsive, WCAG-compliant interface enabling seamless device access.
• Enhanced operational efficiency with streamlined processes cutting data entry and reporting time by over 40%.
• Delivered personalized dashboards and insights through role-based views for actionable field-specific data.
• Enabled predictive insights via interactive dashboards for soil health, yield trends, and rainfall pattern analysis.