Predicting Customer Adoption of Multi-Lock Authentication and enabling targeted marketing strategies for a leading corporate services organization

Our client, America’s leading corporate services provider, offers entity formation, statutory compliance, legal matter management, and online brand protection services to Fortune 500 companies. Over 3,000 financial enterprises continue to benefit from their services. Headquartered in the United States, the client has a strong business presence across the USA, Canada, Europe, and the Asia-Pacific region.

Evoke supports the client across a wide range of data science projects aimed at delivering business value and is actively involved in developing enhancements to business processes.

The business challenges our client is facing include:

Predicting Customer Adoption of Multi-Lock Authentication:
The client faced a challenge in predicting which customers are likely to opt for the multi-lock authentication service in the future. This service adds an extra layer of security to domain management, and identifying potential adopters can help the client tailor their marketing and outreach strategies more effectively.

Identifying Key Adoption Drivers:
The client also struggled to determine the key factors or variables that significantly influence a customer’s decision to adopt the multi-lock authentication service. Understanding these drivers would enable the client to prioritize their efforts and allocate resources efficiently to address specific customer concerns or motivations.

To address this challenge, our experts conducted extensive data analysis and developed a predictive model to identify customers most likely to adopt the multi-lock authentication service. The following approach was adopted:

• Statistical Analysis and Feature Engineering
• Model Development
• Customer Segmentation
• Feature Importance Analysis
• Model Explainability with SHAP
• Actionable Recommendations

The implementation of this solution provided the following benefits to the client:

• Targeted Marketing Strategies
• Enhanced Security
• Increased Stakeholder Trust and Transparency
• Improved Customer Satisfaction

By leveraging data analysis and predictive modeling, our client can proactively identify customers likely to adopt the multi-lock authentication service, enabling targeted marketing strategies, enhanced security, and improved customer satisfaction.

Data Science Areas: Machine Learning, Deep Learning
Tools: Python, Jupyter