Built a Centralized Customer Data Platform for a Leading Hospitality Service Provider
Case Study Details:
Industry:
Hospitality
Region:
U.S.
Technology:
Microsoft Fabric (Data Factory, OneLake), Power BI, Microsoft Purview
About the Company
A leading hospitality service provider required a unified data integration and reporting platform to consolidate structured, semi-structured, and real-time data across customer, loyalty, reservation, and transaction systems. Fragmented data sources and slow reporting processes limited visibility and delayed decision-making.
Evoke implemented a Microsoft Fabric–powered Customer Data Platform (CDP) to centralize data in OneLake, enable real-time ingestion, enforce governance, and deliver consistent, business-ready insights across the enterprise.
Challenges
- Fragmented data sources limited unification and accessibility
- Complex integrations across platforms prevented a single, unified customer view
- Multiple disconnected datasets caused discrepancies and inconsistent insights
Solutions
Evoke delivered a centralized and scalable data platform:
- Created a centralized Customer Data Platform (CDP)
- Extracted relevant data from core systems and loaded it into Microsoft Fabric, establishing clear separation of concerns
Results
- Centralized and robust customer data platform
- Real-time transaction ingestion and utilization
- Unified datasets across customer, loyalty, transactional, reservation, and preference domains