In the dynamic e-commerce business space, the need to stay ahead of the competition is crucial. It requires a strategic approach that combines innovation with time-tested methods in technology. While innovative technologies continue to reshape the e-commerce trends, conventional strategies also stand the test of time. Several online marketplace shopping sites are launched using ready-to-use tools and software. Startups are eager to capitalize on this boom and are coming up with the latest ideas to thrive in this highly competitive market space.
In this blog post, we will explore four conventional ways to propel your e-commerce business to new heights:
- Mobile Optimized E-commerce Platform
- Robust E-commerce Sales and Marketing
- Advanced E-commerce Customer Service
- Next-day Delivery E-commerce & Logistics
Mobile Optimized E-commerce Platform
The widespread adoption of smartphone technology and accessibility to several digital services significantly influence the progression and benefits of mobile E-commerce trends. The integration of mobiles into everyday life is routine now, and it has extended to online shopping. Businesses must ensure that the users have access to mobile-optimized E-commerce business websites and applications where the transactions can be made seamlessly.
Leading brands like Amazon have a dedicated mobile application to provide personalized options and great convenience to the end users. Mobile apps boost enterprise productivity and take it to higher levels.
Mobile commerce contributes over 67.2% of all online marketplace sales.
Robust E-commerce Sales and Marketing
The global e-commerce market estimate was 21.5% of the total retail sales, which is an 11% increase from 2022. By 2025, the surge will be, furthermore, 23.6% of sales, reaching $7.39 trillion.
A thriving E-commerce business has a dynamic sales and marketing team to foster business growth and build an excellent brand identity. Digital marketing is all that an online marketplace requires across the globe, without which e-commerce marketing strategies do not exist. The role of the sales and marketing team goes beyond just promoting brand visibility. It plays a pivotal role in nurturing leads through the right strategic campaigns and sales initiatives, which catalyze sales growth. The robust sales and marketing team not only ensures profitability but also helps build a strong brand identity.
An interesting fact is that “79% of marketing leads never convert into sales. The lack of lead nurturing is the common cause of this poor performance.” (Source: Marketing Sherpa).
Advanced E-commerce Customer Service
Donald Porter (VP of British Airways) is right when he says, “Customers do not expect you to be perfect. They do expect you to fix things when they go wrong.
Customer care plays a pivotal role in gaining new customers and retaining the loyalty of the existing ones. Having a robust e-commerce business infrastructure is much needed for online selling, but to handle challenges, you need an efficient customer support team. All the grievances will be sorted that way but addressing any challenge in the right way. Proactive customer support allows consumers to address their issues promptly, fostering satisfaction and long-term loyalty.
8 out of 10 people will only purchase a few bad experiences. According to Venture Beat, 76% of consumers would stop doing business with a company with poor customer service. Good customer support makes the difference between winning and losing a sale and drives e-commerce customer retention.
Next-day Delivery in E-commerce and logistics
Even with the best e-commerce business engine and state-of-the-art technology, a minute flaw in the logistics and delivery team will still affect the overall service. If you are not able to meet the expectations of your customers in terms of delivery, it would be a huge roadblock. Online shopping statistics show that it is preferred primarily due to its convenience and the delivery at the doorstep. Logistics plays a crucial role as it affects the business and the overall brand identity.
It is highly advisable to have a robust Delivery and Logistics system. If an e-commerce business lacks the necessary resources, outsourcing to specialized professionals in that area is highly recommended.
Technological advancements fuel Advanced logistics, considering customer expectations. Drone deliveries, real-time tracking, and integrated systems for logistics are some advancements to meet the growing demand in the e-commerce business.
E-commerce Business – The Way Forward
With startups eagerly embracing new ideas and initiatives, the importance of established strategies cannot be overstated. This balanced approach provides a roadmap to thrive amidst the ever-growing competition. The conventional ways that are highlighted above serve as pillars for growth and a solid way to move forward in the E-commerce business space.
The landscape of the e-commerce business is changing every day. It is no longer a business model to deliver a product; the businesses in e-commerce are more focused on changing the overall shopping experience.
|Younus Suleman is involved in various Digital Marketing Initiatives at Evoke Technologies. He is passionate about following new technologies and software trends. Currently, his focussed on emerging trends in digital marketing.